Lactaid Falling for Milk
Winner of “Best Images” & Gold Finalist “Pinterest” — 2020 Shorty Awards

What cookie would want to live in a world without milk?

The social team at Critical Mass hacked the Pinterest platform to prove cookies can’t resist milk.
Hundreds upon hundreds of still images were used to create these 3 adorable stop motion videos.

Copywriter: Kelsey Alfredson
Creative Director: Rina Mallick